Ads that are deemed non-intrusive are shown by default to AdBlock users. Since 2015, we have participated in the Acceptable Ads program, where publishers agree to ensure their ads meet certain criteria.
Our focus is blocking annoying and intrusive ads. Some of our favorite content is made possible with ads, and many of our users actively allow ads from creators they like using features available in AdBlock.
We believe that publishers should be able to monetize their content via advertising. It also gives users the ability to have control over their privacy by blocking many of the tools that advertisers and technology companies use to track people when they are online. The open-source software we create is designed to give users control over what they see in their web browser. Created by Michael Gundlach in 2009, AdBlock is now one of the most popular browser tools in existence. It is used by tens of millions of users worldwide on all major browsers in more than 30 languages. We built AdBlock to provide a worry-free and distraction-free Internet experience for everyone.
